We received a ton of assets and files from Pixar, and I took all of their files and footage and composited it all together.
The challenges of this project was to incorporate delightful visuals from the film with all of the advertising info that both Google and Disney required. This was especially challenging because they were all digital mobile ads, that have some very very small sizes.
Both Google and Disney were very particular about what information was included in the ad, as well as the sizing and priority. On small mobile banners like 320×50, this can get very difficult. It was a process working back and forth between the two companies trying to come up with a compromise that everyone liked, but also still was visually appealing.